Publishing meets retail.
28TEN Media is an independent UK media group with a portfolio of newsletters and ecommerce brands, each built around a clear audience and a sharp point of view.
What we do.
28TEN Media is built on a simple idea: the people who understand retail best are the ones doing it, and the brands that connect best are the ones with something to say.
We operate a portfolio that spans both, independent newsletters covering the industries we work in, and direct-to-consumer retail brands selling products we'd actually buy ourselves.
Our brands.
Three independent brands, each with its own audience and its own job to do.
Beyond the Basket
The twice-weekly newsletter for UK ecommerce. Practitioner-led coverage of the news, platform changes, and trends shaping how independent sellers run their businesses. Published every Tuesday and Friday.
Looking Gifty
An independent UK gifting brand specialising in greeting cards, badges, and small giftable products with a sense of humour. Sold direct, and through Etsy and TikTok Shop.
Have You Seen My Socks
A direct-to-consumer brand producing personalised photo socks and custom gifts — the kind of thing you can't get on the high street. Made in the UK, sold direct and through marketplace partners.
Get in touch.
Have a question, get in touch below.